Last Tuesday my colleague Emma did a fantastic job promoting a report into child poverty in New Zealand called Left Behind. The report has been put out by Child Poverty Action Group (CPAG). They are one of our Ideas Shop pro-bono clients and one that we really care about.
Child poverty is one of those unspoken issues in New Zealand that people don’t want to think about. But it is one of the most serious threats to New Zealand’s future prosperity. This can’t be dismissed as the result of lazy people who make bad decisions. It’s about ordinary, hard working families who are trying really hard to make ends meet but just can’t and their children are suffering.
What was really encouraging was that the report got such great coverage. It was second in the Radio NZ bulletin when I woke at 7am and got great coverage in the Heard, Press, TVOne, TV3 etc. A lot of that was due to Emma’s clever promotion. She sent out empty child lunch boxes with information about the launch to all the media.
In June this year, there is a court hearing about the impact that the Government’s Working for Families is having on children.
We’ve also supported CPAG to set up a End Child Poverty in New Zealand by 2020 Facebook group.
